This is a variation of a template I created for a client whose business needed a boost (things had gone quiet). So, I suggested they gather some new testimonials and provided them with a template tailored to their industry. The result was that we got around five new testimonials to add to their website, and within a week, we saw new inquiries coming through the website. Coincidence? Maybe, maybe not.. Either way, getting testimonials is always beneficial.
You can, of course, adapt this to encourage your web design clients to leave a review or provide a testimonial.
And it probably goes without saying that you need to be pretty confident you’ll get a glowing testimonial before asking for one
Subject: Testimonial Request (a quick favor)
Hi [Customer’s Name],
Thank you for trusting us with [specific project/service]. It has been a pleasure working with you on [brief specific detail].
We have a small favor to ask. Would you mind sharing your experience with us? A short Google review or testimonial would mean a lot and help others who are looking for a similar service.
Here are two easy options:
Option 1: Google or Facebook Review
- For a Google Review, click here: [Direct Google Review Link]
- For a Facebook Review, click here: [Direct Facebook Review Link]
- Share what worked well for you
- Rate your experience
Option 2: Email Testimonial
Just reply to this email with a few sentences about:
- How we helped you
- What it was like working with us
- The results you have achieved
Even a brief comment like “I worked with [business name] on [project] – great communication and results” makes a huge difference to our business. We’ll add your testimonial to our website and social media channels.
If this isn’t your thing, no worries at all. We’re delighted that you chose us and that you’ve had a positive experience.
Thank you again for your business, [Customer’s Name]. We’re here whenever you need us.
Kind Regards,
[Your name]
[Business name]
